Barilla and Gambero Rosso bring Made in Italy in the world
A collaboration project between multimedia Company and pasta brand starts in New York. An international tour of events is aimed at enhancing Italian food and wine excellence products
A collaboration project between multimedia Company and pasta brand starts in New York. An international tour of events is aimed at enhancing Italian food and wine excellence products
This project (oven and a kit for preparing food) is just the beginning of a collaboration that should lead to the development of further products. Among the aims of this project, there is also the conquest of foreign markets
Barilla aims at replicating the strategy appliance + refills = value added (tested with unthinkable success in the coffee market), this time anchoring it to pasta market. All this with