Their presence here was necessary, as organic productions represent one third of Pedon retail market in the categories concerning cereals, legumes, and seeds. Pedon, global player in this sector, took part at Biofach in Nuremberg (Germany). Their participation is important, if we think that the organic market shows no signs of slowing down its run, with a turnover of nearly 3.5 billion Euros, + 15% compared to 2016. The exports, too, are constantly increasing. They account for 5% of total Italian agri-food exports. Overall sales of organic Italian productions, adding households + exports, exceeded five billion Euros, with a satisfactory + 9% compared to 2016. (Source: Assobio, January 2018).
The organic consumers are more and more aware. This trend goes beyond the fad: this is demonstrated by the fact that 76% usually choose these products for health reasons (among the reasons that emerged from the surveys, for example, trust and even adherence to the advice of the pediatrician figure prominently). 34% usually choose this option for reasons concerning quality, 29% for their assortment, the same percentage buy these products because they are more environmentally friendly. (Source: Nomisma on Nielsen-Assobio data, June 2017).
The references presented at the Fair are divided into four categories:
Legume pasta, dedicated to the foreign market only, with ‘More Than Pasta’ brand. It is innovative product obtained from NO GMO legume flour, without such allergens as gluten and soy, Kosher certified, and also available in organic version.
- Seed line, a product category increasingly appreciated by consumers who want a food with extraordinary nutritional content, but also versatile and easy to use.
- Fast cooking proposals, with the presentation of new references and tasty mixes that further enrich this range, also developed for both foreign market and international retail brands, which increasingly require an innovative and completely customised offer.
- The range of traditional cereals and legumes. It is wide range in terms of varieties and tastes, with no less than nine shelf references.
