2016 Macfrut promotion starts from China
China not only confirms its presence for 2016 edition, but it also announces the participation of a delegation of Asian importers who work in this big Asian State
Fruits & vegetables
BioGraphy: an in-store project by Vi.P for both consumers and retailers
These spaces are engaging thanks to both pictures of peasants at work and intense aromas of apple and natural colours. They are ‘tasting stations’ with high potential in terms of…
Fruit and vegetable export: how to go abroad, and where
There are productions whose potentialities in foreign markets have not been sufficiently exploited by Italian companies. Today Italy is the most active European Country in the export of fruit and…
How to go abroad: The VOG case
This company prefers a direct relationship with its customer, mainly players in large-scale retail trade. But it was confronted now with the decline of traditional markets, first of all Germany
How to go abroad: The Linea Verde case
This company with four production sites in Italy and one in Spain, tends mainly to export finished products, but in some European markets Linea Verde exports raw material and carries…
Italian Fruit and vegetable export & business models
The need for Italian fruit to develop specific export confirms even more to be strategic. In the last decade Italian fruit has achieved the best performance in East-Central Europe
Macfrut opens to Colombia
Last year the increase in investments made by Italian companies in Colombia recorded + 29.5% in volume compared to 2013. This meeting was also an opportunity to present ‘Macfrut’ 2016…
Macfrut new phase ends with a bang: 39,000 visitors, increasingly international
Major foreign delegations are satisfied with the development of the trade fair. The next event will be the Mac Fruit Attraction in Egypt
Cso reshapes the fruit and vegetable department
Cso is designing a new concept of fruit and vegetable department: a completely emotional project, without any contamination of the tools which are commonly used by marketing
Italy of fruit and vegetable products in Hong Kong
A significant Italian presence was recently recorded in Hong Kong at ‘Asia Fruit Logistica’, an exhibition which is evidence of the importance of Asian markets for Made in Italy fruit…
