A Bofrost Coffee Machine to increase the market. The new coffee machine produced by Bofrost, which recorded a fast start in the Italian market, immediately aims at France. Design by Guzzini, quality of Hausbrandt coffee, and reliability of Bofrost: the project that combines the strengths of three excellences is a new Italian coffee machine. Edoardo Roncadin, President of Bofrost Italy, explains: “Bofrost strongly wanted this exclusive product, dedicated to its customers. We realized this project in collaboration with Guzzini and Hausbrandt. Guzzini was responsible for the realization of the machine, designed by designer Carlo Colombo; Hausbrandt is supplier of patented capsules. Up to now, over 15,000 coffee machines were booked and are already being distributed, at the rate of about 1,000 a day. However, the trend allows assuming a strong increase in sales, which could reach 20,000 pieces. At present, the machine is already being distributed throughout the Country, but it is certainly found interesting in other European Countries where Bofrost is present with its own sales network”.
Domenico Guzzini, President of Fratelli Guzzini, says: “For us, this partnership is an exciting opportunity we share with two Italian companies that have won a very prestigious position, recognized by their target market. This project uses a distribution strategy aimed at interpreting to the best the needs expressed by its consumers, by offering both product and service characterized by excellent quality”.
Martino Zanetti, President of ‘Hausbrandt Trieste 1892’, says: “For several years we have built a strategic partnership with Guzzini, a very prestigious company, in order to develop complementary products in both quality and design. We are happy because Bofrost can offer our know-how to all its customers through a desirable object, a practical machine for all families”. Hausbrandt created for Bofrost a selection of coffee and such drinks as barley, chamomile, and tea with lemon. The totally recyclable capsules boast a patented Hausbrandt system. Packaging, too, is eco-friendly. It is realized in certified FSC cardboard, which facilitates the sustainable management of raw material.
