Export growth, but also youth employment, marketing, and care for the environment show that the Conegliano Valdobbiadene Prosecco Superiore is a real business not only for the local area but also worldwide. «The Conegliano Valdobbiadene is a real case history - Innocente Nardi, president of the Consortium, states. In this small territory a perfect combination has been made between a natural vocation and the culture of the sparkling wine, which was founded here in Conegliano in 1876 with the first School of Oenology. Thanks to our producers, this wine has now become an ambassador of Italy in the world with a value not limited to strictly economic criteria but to social and historical aspects too».
«We are in over 80 countries - said Giancarlo Vettorello , director of the Consortium. Export covers 45% of our production with more than 28 million bottles and in terms of value with a record of almost 132 million euro which does mark a 14.8% increase over the previous year».
A strong respect of the environment is another highlight of the Conegliano Valdobbiadene’s district. Adherence to a system of eco-certification and the use of environmentally sound techniques, as well as those of natural recycling of materials produced in the vineyard or the recycling and reuse of those generated in the cellar, have a positive effect on the sustainability of the entire territory. Almost 90% of the producers considers the territory an extremely significant added value for a more effective marketing.
