Leveraging typically Italian quality products and overseeing the entire production chain, Granarolo's participation in international fairs is part of the commercial development plan supporting the internationalization process, with the aim of presenting the entire range of products increasingly characterized by the search for high standards of safety, quality and Made in Italy genuineness, as well as the latest innovations in the Granarolo portfolio linked to new consumption trends and the new needs of consumers in Italy and abroad: organic, lactose-free, dairy free, vegetarian and gluten free.
After taking part in the MARCA and SIGEP fairs in Italy and PRODEXPO in Moscow, there are a total of 9 events that Granarolo will take part in during 2019 all over the world, in cities such as New York, New Delhi, Sao Paulo, Shanghai, Cologne, Barcelona and Amsterdam.
At international fairs Granarolo will exhibit the entire range of products and brands of the Group available for international markets. Among the other important innovations that will be presented, there is also the innovative Granarolo Cheese Crisps snack (for the Italian market launched as Granarolo Groksì), baked in the oven, naturally lactose-free and gluten-free, therefore also suitable for people with food intolerances.