Italian companies to conquer the US market must have a solid reputation. The One Company is specialised in supporting Italian agri-food Companies that want to find outlets or increase their penetration in this rich market. It is highly indicative that this Society is the only Italian Company in the sector invited to participate in the ‘Food and Restaurants for Tomorrow’ convention, organised at the end of February in New York at ‘La Casa Italiana Zerilli-Marimò’, seat of the Department of Italian Studies of New York University.
The Company was founded and is led by CEO Lorenzo Zurino. He is originally from Sorrento, transplanted to Milan and New York, but projected by his business activities between Italy and the United States; he participated in this important event in New York dedicated to strategies to promote a wider knowledge of Made in Italy agri-food products in the United States, exploiting the extraordinary appeal these products already enjoy today.
Fostering the internationalisation of small and medium-sized enterprises is a widely shared requirement, as they form the majority of the Companies in the food sector and have a large share of the heritage of both biodiversity and specialities of Italian food & beverage. 60% of the SMEs that in the last 5 years have begun to deal with the foreign market - where the USA is at the top of the list - in the first six months of 2017 boasted record results for Made in Italy food products, with + 10.9% increase compared to the same period of 2016.
Other prominent personalities who participated in the meeting are Inigo Lambertini, Ambassador of Italy to the UN, Maurizio Forte, ICE General Director in the USA, Francesco Genuardi, Consul General of Italy in New York, and Gianfranco Sorrentino, President of Gruppo Italiano; this Association gathers Italian American restaurateurs. The One Company will make available the skills it acquired in the promotion of SMEs producing excellences, for which it plays the role of ‘business facilitator’: it routes them in the complex legislative-bureaucratic scenario of exports and puts them in touch with wholesalers, dealers, and key figures of the Ho.Re.Ca in America.
