Fratelli Branca Distillerie took part at the 25th edition of the “FAI Spring Days” with an extraordinary opening on March of the Branca Collection Museum, in the heart of Milan. The Museum was one of the places extra opened to the public for two days. Visitors had the chance to experience a multi-sensory approach to learn something about the values and traditions of Fratelli Branca Distillerie’s history, the firm that in 1845 invented the Fernet-Branca, the bitter became famous around the world.
The museum is housed in the Branca plant in Via Resegone 2, one of the last factories still operating in the city, a symbol of the cultural and industrial heritage of Milan. The Branca Collection was founded by the Branca family who wanted to store objects and documents, as well as to provide the company a place for cultural activities.
In the museum there is also an extraordinary archive of advertising posters created by leading artists from the nineteenth century to the present, from Metlicovitz, Cappiello, Jean d'Ylen, Mauzan, Codognato, to the Carousels and advertising of the 60s and 80s.
Last February Fratelli Branca Distillerie made in partnership with Forbidden Root, a craft brewery in Chicago, a limited edition beer called Fernetic. It is an Imperial Black Ale inspired by Fernet, the tonic liquor made with 27 herbs, created 172 years ago in Milan by Bernardino Branca.
The project is in partnership with Forbidden Root, the first botanical craft brewery in Chicago, which embraced this particular tradition of brewing. The two teams worked together to create a formula in which they managed to translate the experience of the brand, abiding by its fine blend of herbs and spices, adding all the body and character of a beer.
